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Client
Contributions
Interactive email design, motion design, illustration
The Work
Created a responsive, animated design for a high-circulation email campaign. To animate, I used Photoshop's Timeline tool. The objective was to drive traffic and engagement to AARP Local. This email was a strong driver of membership joins, registrations, and site traffic, and it won Trendline Interactive the Platinum Award in the 2019 dotCOMM Awards.
Stay Interactive
From 2018 - 2022, I designed quite a variety of AARP emails, many of which were interactive with hover states and animated GIFs.
Performance & Awards
The following are just a few of the award-winning and high performing AARP Local emails I designed. These 3 emails alone generated ~ $25K net value for the client and Unique URL CTORs up to 42%.
AARP Local Summer Email won the Gold Marcum Award and dotCOMM 2019 Platinum Award
AARP Local Fall Email won the dotCOMM 2019 Gold Award
AARP Local Spring Email won the dotCOMM 2019 Platinum Award
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